The Spectrum Connection Online

Spectrum Connection: April

From the desk of Dave Smalley: BUSTING THE COMFORT ZONE. I want to go back and revisit a previous thought regarding The Comfort Zone, and how we need to get out of it to get more out of our life. As you may recall, we talked about how if someone wants to take up running,…

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Spectrum Connection: March

From the Desk of Dave Smalley: THE COMFORT ZONE AND THE CALLOUSED MIND I thought this was an interesting juxtaposition of a topic. Lately, my reading and interests have taken me in the direction of exploring how one changes courses in their life, personal affairs and business. Very few of us require drastic changes in…

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Spectrum Connection: February

From the desk of Dave Smalley: THE CUSTOMER IS #1 Uh, no, the customer is not #1. I think most people think that is the case; I did and, in a roundabout way, I still agree. However, I believe that for our customers and clients to have the perception that they are number one, we…

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Spectrum Connection: January

From the Desk of Dave Smalley: 2019. Cheers to 2019, the New Year! To many, this signifies a new beginning, hence the new year often depicted by a baby in swaddling. The out-going year, depicted by an old bent over man. Contrary to popular belief, that is not a characterization of me! January 1st is…

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Spectrum Connection: December

From the Desk of Dave Smalley: HAPPY HOLIDAYS AND AN EARLY MERRY CHRISTMAS! In fact, I would like to wish you a most uncomfortable holiday. I will explain later. Without question, the holidays are a time for thankfulness and giving. And, as we have all previously agreed, it is a wonderful time of year. We…

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Spectrum Connection: November

From the desk of Dave Smalley: A GREAT DAY. Have you ever had a great day? I bet you have, but I am pretty sure you have never had a great day like ours. It was October 8th 2003. Yes, it has been fifteen years since this one particular great day. Mind you, I have…

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Spectrum Connection: October

From the Desk of Dave Smalley: PRIDE. The other day, a local government official who had moved out of state, retired and moved back to The Woodlands, decided to drop by Spectrum to pay a visit. Years ago we had done quite a number of projects together. He went to our old office at the…

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Spectrum Connection: September

From the Desk of Dave Smalley: SUNDAYS. It happened again. Sunday morning, looking out at the early morning sunlight twinkling on the pond, it came upon me like a wave…that warm rush of emotion. It’s not something that just happens at home, it can happen anywhere. From a personal perspective, for as long as I…

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Spectrum Connection: August

From the desk of Dave Smalley: BRANDING. Branding is the promotion of a particular product or company, by means of advertising and distinctive design. That is the definition of branding. I am convinced that branding is not limited to a company; I am even more convinced that branding is incredibly important to the success of…

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