From the desk of Dave Smalley:

BRANDING.

Branding is the promotion of a particular product or company, by means of advertising and distinctive design. That is the definition of branding. I am convinced that branding is not limited to a company; I am even more convinced that branding is incredibly important to the success of a company.

The “brand” is the touchstone for both associates and consumers to communicate the intrinsic value of the organization. One cannot touch a brand, but it is certainly recognized. Brands are to be protected and practiced. When successful, a brand conjures up emotion in people. Hopefully a positive feeling.

We at Spectrum have worked diligently on our brand over decades. To really know what the Spectrum brand is, one must poll our clients, as it is far more important to know their perception than to simply state your brand. I must say I have been pleased with the responses and how our clients see the Spectrum brand: Integrity, The Hardest Workers, De-tailed and Friendly. These are good things to have as your brand.

In the market place, the recognition of our brand is strong and positive. We have remained dedicated to the standards and fundamental ideas, and adhered to the Golden Rule steadily over the course of time. We have established an image of what Spectrum means in the minds, hearts, and eyes of our clients. This clear picture has been cultivated over time, yet it is still quite fragile.

Missteps will destroy in moments what it took years to build. Ask Wells Fargo, Chipotle, BP, Sears or Lance Armstrong what it takes to build a brand, and then the pain of losing it. And yes, Lance Armstrong, an individual, is a brand. A brand that used to stand as an example of overcoming the odds, winning championships, and a never say die tenacity. But his brand, like others, lost its way. I think you will agree, the mention of Lance Armstrong does not stir up any positives now.

A brand is much like a trademark, except it is so very fragile. It is the essence of who you are. I believe we all carry a brand, some are stronger than others, some more positive than others. As individuals, we can control how we are perceived, our brand if you will, by our actions and our interactions.

As an individual, have you ever thought of what your brand is or could be? Consistency is a good brand enhancer. Inconsistency will dilute your brand. We can talk about our qualities and espouse our brand, but it is the public’s perception that really determines our individual brand. Choose your traits, what you stand for, and hold true to those, day in and day out. Be aware of the power of the brand. Give people confidence that, upon the initial introduction, that is the person you will be day in and day out.

Get out there and give it a try, and think of yourself as a brand; a positive reflection of you and those close to you. Hope you have an outstanding August.

My very best to you and yours,

Dave

From The Desk of Melanie Parker

Enthusiasm is contagious!

I watched a story about a 10-year old boy from North Carolina that idolizes and mimics minor league umpires; not the players but the umpires! I am seriously so impressed by this young boys determination, at age 10, to get so into character and follow every move and call that the umpires make. How fun to watch a young boy dream big, grinning from ear to ear as he talks about growing up to be an umpire someday.

After watching this story, I was grinning and clapping because his enthusiasm was contagious. It really reminded me that the seemingly simple joys in life, like watching a young boy call a strike from the grand-stands, can make you feel so good! Not that I’m going to be calling strikes, but remembering what it feels like to be in that joyful moment is a really great feeling.

Enthusiasm isn’t just for the sports fan, it can and does emanate from business leaders and coworkers to motivate, overcome challenges, and to reach goals.

Be authentic. Fake enthusiasm stinks and your team will see right through your artificiality. Be true to the cause and to yourself. Try giving in to the inclination to get excited about a project or task at work, and then sit back and watch how contagious it can be.

Be spontaneous. Keep your enthusiasm in check and know the best times to really let loose. Sometimes, a random “attaboy” or a morning donut run will be the spark that gets a team excited for the rest of the week.

Be unconventional. Enthusiasm is about making an impression. Learn to be enthusiastic in new ways. Like many other things, enthusiasm is best in moderation.

Be unselfish. The focus of your enthusiasm should be on others. A good leader is great at impressing upon a team the importance of a task and making team members feel important and valuable. An enthusiastic leader is good at showing it.

May you find and experience great enthusiasm every day. Cheers!

Mel

Client Profile- Marci Doyle

Company? Arnold Palmer Invitational presented by MasterCard.

How do you know Spectrum and since when? Since 2016, Spectrum has been a fantastic partner and provider for our concessions and food & beverage hospitality.

Tell us about your family: I am the youngest of three daughters, and the “Cool Aunt” of two nieces and two nephews. In all actuality, they do their best to keep me “cool!”

What are your interests when time permits away from our crazy world? I love supporting the Florida Gators in whatever sports season it may be, visiting the lovely beaches of Flori-da, and attending live music events or concerts.

Favorite foods, books, or vacation spots: My favorite foods are bacon, filet mignon, crab legs; but not all together. I’m clearly not a vegetarian! My favorite vacation spot would be anywhere I can shut down and unplug, which typically includes a beach.

Guilty Pleasure: Watching Fixer Upper! Chip and Johanna crack me up. I would buy anything that woman is selling!

Welcome to the Team

Hi Everyone! My name is Angie Hornik, and I am joining the Spectrum team as the new People Department Team Administrator. I was born and raised in the Woodlands, TX, and I graduated from The Woodlands High School; class of 2005. I have spent the past five years in the oilfield industry serving in many roles; HR Assistant, Accounting, Purchasing, and Fleet. Prior to my five years in the oilfield, I spent five years working in the healthcare industry as the Dr.’s Assistant Supervisor for a local therapeutic optometrist. My husband, Sam, and I have a beautiful thirteen-year-old daughter, Laila. We also have an amazing pup named Leo that we rescued right after hurricane Harvey. We are a very musical family. So, when we’re not working or in school, we are either attending our daughter’s cello and piano recitals, or attending as many concerts as possible at the Pavilion. I love spending time with family, cooking, and hanging with our pup. I am so excited to be a part of the Spectrum team and look forward to working with you all!

 

 

Hi! My name is Sharon Fitzpatrick, and I am excited to be the newest part of the Golf Department at Spectrum’s Main Office. I was born and raised in Houston, where I graduated from UH with a BA in Journalism. I previously worked at the HGA for over 20 years as their Charity Coordinator. I have known and worked with Missie over that period of time as well. I’ve been married to my husband, Pat, for 15 ½ years, and we have one son together. Sean will be a freshman at Concordia Lutheran High School in Tomball next school year. He’s played baseball since he was four years old, and keeps us busy during the spring and summer with a lot of games and traveling. We have two dogs, a Springer Spaniel, and an English Setter, who we enjoy bird hunting with. We also like to take the occasional getaway to the Llano River to fish. I’m mostly the picture taker there. I’m looking forward to getting to know everyone and to a new career!

 

 

August Birthdays

Maureen Hamric	08/01/2017
January Lesperance	08/08/2011
Aaron Wilkinson	08/15/2009
Juan Ayala	08/22/2011
Tim Hill	08/23/2015
Kevin Bell	08/27/2011
Joe Destefano	08/29/2016
Sarah Loosmore	08/31/2016
James Weise	08/31/2017

August Events

Milestones

Maureen Hamric	08/01/2017
January Lesperance	08/08/2011
Aaron Wilkinson	08/15/2009
Juan Ayala	08/22/2011
Tim Hill	08/23/2015
Kevin Bell	08/27/2011
Joe Destefano	08/29/2016
Sarah Loosmore	08/31/2016
James Weise	08/31/2017

 

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