Spectrum Connection: November

Spectrum Blog Banner November

From the desk of Dave Smalley: A GREAT DAY. Have you ever had a great day? I bet you have, but I am pretty sure you have never had a great day like ours. It was October 8th 2003. Yes, it has been fifteen years since this one particular great day. Mind you, I have…

Read More

Spectrum Connection: August

Spectrum August Blog Banner

From the desk of Dave Smalley: BRANDING. Branding is the promotion of a particular product or company, by means of advertising and distinctive design. That is the definition of branding. I am convinced that branding is not limited to a company; I am even more convinced that branding is incredibly important to the success of…

Read More