The Spectrum Connection Online

Spectrum Connection: March

From the Desk of Dave Smalley: THE COMFORT ZONE AND THE CALLOUSED MIND I thought this was an interesting juxtaposition of a topic. Lately, my reading and interests have taken me in the direction of exploring how one changes courses in their life, personal affairs and business. Very few of us require drastic changes in…

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Spectrum Connection: February

From the desk of Dave Smalley: THE CUSTOMER IS #1 Uh, no, the customer is not #1. I think most people think that is the case; I did and, in a roundabout way, I still agree. However, I believe that for our customers and clients to have the perception that they are number one, we…

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Spectrum Connection: January

From the Desk of Dave Smalley: 2019. Cheers to 2019, the New Year! To many, this signifies a new beginning, hence the new year often depicted by a baby in swaddling. The out-going year, depicted by an old bent over man. Contrary to popular belief, that is not a characterization of me! January 1st is…

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Spectrum Connection: December

From the Desk of Dave Smalley: HAPPY HOLIDAYS AND AN EARLY MERRY CHRISTMAS! In fact, I would like to wish you a most uncomfortable holiday. I will explain later. Without question, the holidays are a time for thankfulness and giving. And, as we have all previously agreed, it is a wonderful time of year. We…

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Spectrum Connection: November

From the desk of Dave Smalley: A GREAT DAY. Have you ever had a great day? I bet you have, but I am pretty sure you have never had a great day like ours. It was October 8th 2003. Yes, it has been fifteen years since this one particular great day. Mind you, I have…

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Spectrum Connection: October

From the Desk of Dave Smalley: PRIDE. The other day, a local government official who had moved out of state, retired and moved back to The Woodlands, decided to drop by Spectrum to pay a visit. Years ago we had done quite a number of projects together. He went to our old office at the…

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Spectrum Connection: September

From the Desk of Dave Smalley: SUNDAYS. It happened again. Sunday morning, looking out at the early morning sunlight twinkling on the pond, it came upon me like a wave…that warm rush of emotion. It’s not something that just happens at home, it can happen anywhere. From a personal perspective, for as long as I…

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Spectrum Connection: August

From the desk of Dave Smalley: BRANDING. Branding is the promotion of a particular product or company, by means of advertising and distinctive design. That is the definition of branding. I am convinced that branding is not limited to a company; I am even more convinced that branding is incredibly important to the success of…

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